Set Up Goals


A goal is a page on your website that a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download. By setting up and tracking goals, you can determine how effectively your web site is driving your visitors to these desired actions.

Goals can be pre-defined and trigger automatically when visitors view pages on your site that match patterns you define, or you can declare goals manually via Javascript on your site with the help of your Website Expert.

Split Tests

Split tests are defined 100% dynamically with Javascript. Split tests can be pretty complicated to set up. If you’re interested in doing so, contact your Website Expert.

One suggestion: For Split Tests to be effective, your website traffic needs to be significant, typically more than 10,000 visitors per month.

How it works:

Click on image for larger view and instructions.

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